Technology & Innovation
Astro's services bring you highly advanced digital technology at the touch of a button. We utilize high quality broadcasts and a range of value added features. Click through for more details.
Broadcast Centre
Working closely with the Measat satellite control centre, the All Asia Broadcast operates as an all digital facility that features the latest in broadcasting equipment and systems. Click through for more details.
Products & Services
Astro products and services comprise of 125 channels including 8 HD Channels, 17 radio channels and consolidated within 5 mini packages, 2 super packages and 4 plus packages. A range of interactive multimedia services are being developed to complement efforts to place Malaysia in the forefront of multimedia technology. Click through for more details Click through for more details.
Reaching Customers
Astro's advanced subscriber management system is a complete billing and customer care system. It is an initiative to help Astro establish a world class customer service operation. Click thorough for more details.
ASTRO ALL ASIA NETWORKS (ASTRO) is Malaysia's leading cross-media group with significant presence in DTH (Direct-To-Home) TV services, commercial radio and TV programming. Astro, the subscription TV service began operations in 1996 with 22 channels and currently broadcasts over 125 pay-TV channels in four major languages including 8 channels in High Definition across Malaysia and Brunei to more than 2.93 million households.
Its state-of the-art digital broadcast facilities at the All Asia Broadcast Centre and at the Cyberjaya multiplex are capable of handling digital TV, radio and data services on satellite and terrestrial broadcast networks, wireless telephony and the Internet.
ASTRO’s subsidiary, MEASAT Broadcast Network Systems, enjoys an exclusive licence till 2017 for satellite DTH transmission in Malaysia.
The Group is actively involved in origination, aggregation and distribution of TV programming in Malay, Chinese, English and Indian languages, in addition to third-party content. With over 38,000 first-run hours of original multi-language content, the Astro Entertainment Network (AEN) encompasses 33 television channels across various genres, with plans to increase these in the near future to serve an ever-evolving customer profile.
Reflecting ASTRO's commitment to Bahasa Malaysia content, the ASTRO broadcasted 6,062 hours in first-run original Bahasa Malaysia content in FY10.
The Group operates eight FM terrestrial radio stations in Malaysia, which include the top-ranking stations in key Malay, Chinese, Indian and English vernacular demographics. These stations cumulatively reach over 11 million listeners a week or 54% the total radio listeners in the country, and command a substantial proportion of the radio industry's advertising expenditure. In addition, the Group also packages 17 digital radio channels over the DTH platform.
Through its subsidiary Celestial Pictures, ASTRO owns the world’s largest Chinese film library and its digitally re-mastered films for release and distribution worldwide. It has successfully widened the global footprint of the Shaw Brothers’ pay-TV, home video and video-on-demand products with distribution deals across the world. To date, the Shaw Brothers titles have been distributed to over 200 countries on six continents.
The Group is also a premier producer and distributor of Malay films and provides a platform for leading local producers and directors to hone their creative skills and capabilities in film production. The Group publishes entertainment and lifestyle magazines in Malaysia, including AstroView. Through its subsidiary, Philippine Animation N.V Group, Philippine’s leading animation studio, the Group produces popular animated content.
ASTRO provides interactive TV services by aggregating and distributing multimedia content to a variety of users through the many communication and mobile devices available today. The Group’s focus on growing and creating innovative interactive content has seen exponential growth in transactions through its digital platform.
The Group is seeking to increase its participation in large under-penetrated economies that will benefit from the anticipated liberalisation of the media industry and the fast growing consumer sector, particularly in developing regions. Consistent with this objective, ASTRO has invested in a joint venture to provide DTH satellite services in India. The Group also provides studio infrastructure and airtime marketing consultancy services in India and owns 20% of South Asia FM Ltd. which has licenses to own and operate 23 FM radio stations in India. The Group looking to extend its business model in other emerging and under-penetrated markets in Asia.
